XIImarketing

 Unit 3 Session 4: Factors Affecting the Selection of the Channel of Distribution 1)  Factors   Pertaining   to   the   Product Keeping   in   view the   nature, qualities and peculiarities of the product,   could only the channel   for distribution be properly made.  ·  Price of the Product.  ·  Perishability.  ·  Size and Weight. · Technical  Nature.  ·  Goods   Made to   Order. ·  After-Sales   Service.    2)  Factors   Pertaining   to   the   Consumer   or   Market   The   following   are   the   main   elements   concerned   with   the   consumer   or   the   market:   ·  Number of Customers. ·  Expansion   of   the   Consumers.  ·  Size   of   the   Order.  ·  Objective of Purchase...

 Unit 3 Session 3: Functions of Intermediaries Wholesalers Wholesalers are intermediaries in the distribution process that purchase large quantities of goods from manufacturers and sell them in smaller quantities to retailers, other businesses, or sometimes directly to consumers. Functions   Of   Wholesalers ·  Buying And Selling ·  Storage ·  Transportation ·  Grading And Packing ·  Financing ·R isk-taking ·  Promotion Retailers Retailers are businesses or individuals that sell products directly to consumers. They play a vital role in the supply chain and are the final link between manufacturers (or wholesalers) and end customers. Function   of   Retailers   ·  Collection   of   goods ·  Time Utility ·  Transportation ·  Financing ·  Customer Education Spokesperson   of   Customers

 UNIT 3 : Session 2: Types of Distribution Channels The two main types of distribution channels   are   as   follows:   I.  Direct   Channel 2.Indirect   Channel I.  Direct   Channel   (Zero   level) The   most   simple   and   the   shortest   mode   of   distribution   is   direct   channel.   In   this   channel,   the   manufacturer   directly   provides   the   product   to   the consumer.  there are no intermediaries involved, the manufacturer is selling directly to the   customer. This   is called   the   'direct   channel’ or direct selling 2.  Indirect   Channel: In   this   channel,   a   manufacturer   doesn’t   sell   directly   to   the   consumer   rather   chooses   various   intermediaries  ...

  UNIT-3: Session I: Meaning and Importance of Place In   marketing,   place   has   many   names.   Place   is   also   known   as   channel,   distribution   or   intermediary.   Place is the   mechanism   through   which   goods move from   the   manufacturer to   the   consumer. Definition by Kotler indicates that distribution channel is nothing but set of intermediaries.   While Stanton indicates transfer   of title of goods from producer   to   customers as another   angle   of   place four participants   of   distribution   system: (1)  Manufacturers, (2)  Intermediaries, (3)  Facilitating   agencies,   and (4)  Consumers The starting point of distribution is the Manufacturer who produces the goods. The second   participant being Intermediaries, they are in direct negotiation be...