XIImarketing

 UNIT 1- SESSION 4: PACKAGING AND LABELLING By Nagraj Sir : Packaging  :- it can be defined as an art, science and technology of preparing goods for transport and sale. Packaging as an industry has two sectors – those who prepare the packaging material and those who convert these materials into packages. A good packaging conveys the quality of the product. Attractive   packaging stimulates publicity for sales. It has been observed that packaging is an important advertising means helping in carrying messages from the marketer to the consumer. PACKAGING CONCEPT   A.        A primary package B.         A secondary package C.         The transportation package Primary packaging is the  packaging in direct contact with the product itself  and is sometimes referred to as consumer or retail packaging. The main purpose of primary packaging is to protect a...

 UNIT 1- SESSION 3:MANAGING PRODUCT LIFE CYCLE By Nagraj Sir: The product life cycle indicates the sales and profit of the product over a period of time. Most of the products follow the „S‟ shaped curve. In the current scenario the product life cycles are also shortening with high competition and changing demands. “The product life cycle (PLC) depicts a products sales history through 4 stages: 1)                        Introduction 2)                        Growth 3)                        Maturity and 4)                       ...

 UNIT 1- SESSION 2:PRODUCT CLASSIFICATION By: Nagraj Sir Classification on the basis of Durability and Tangibility 1.Non durable goods: ·        Non durable goods are tangible goods ·        consumed in either one or a couple of uses by purchased regularly and consumed frequently. ·        Advertise heavily to increase     the purchase. Eg. food items and toiletries.   2. Durable goods: ·        Durable goods are tangible goods and used for     many years. ·        Products need more personal selling, after sales service, are often supported by guarantee and warranty programs. ·        Eg. LCD TVs, mobile phones, and washing machines 3.Services: ·        Services are intangible, inseparable and inconsis...